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Information System for "Majáles"
Hemza, Petr ; Rychlý, Marek (referee) ; Křivka, Zbyněk (advisor)
The aim of this work is to design and implement a system for managing users with bonuses and their organizational activities in preparation for a music festival. The reason for creating this system is the transition from a technologically obsolete and non-intuitive system to a new one. The newly created system, developed under Nette technology, allows users to work more efficiently and comfortably. The same requirements were placed on the administration that manages these users. The whole system includes a reward bonus program, which is based on modern marketing principles. The testing showed that about 86 % of users rate the new system more user-friendly and 80 % of users positively rate the clarity and usability of the system. The created system makes it possible to support the sale of tickets for any festival or event and to enable the public to participate in the preparations for the event.
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Media reception of Allen Ginsberg may's visit in Prague 1965
Randuška, David ; Čeňková, Jana (advisor) ; Osvaldová, Barbora (referee)
Bachelor thesis "Media reception of Allen Ginsberg may's visit in Prague 1965" analyzes articles of the Czechoslovak and foreign periodicals, which react to the American beatnik's curious visit in Prague 1965. Author of the thesis first creates the biographical and literature context of the famous poet and briefly presents main protagonists of the "beat generation". The main part of a thesis consists of processing media reception and authentic visit of Allen Ginsberg. Author qualitative describes events from perspectives of witnesses, historians, also as contrasting perspective of StB agents, who wrote a final report of poet's visit in the Czechoslovakia. By the search retrieval, author searches thematic articles in the Czechoslovak official, exile, and foreign press. Analysis of examined material brings interesting differences between censored and unattached periodicals. Furthermore the thesis describes the effects of Ginsberg's visit to Czechoslovak culture, society and beat generation authors.
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Information System for "Majáles"
Hemza, Petr ; Rychlý, Marek (referee) ; Křivka, Zbyněk (advisor)
The aim of this work is to design and implement a system for managing users with bonuses and their organizational activities in preparation for a music festival. The reason for creating this system is the transition from a technologically obsolete and non-intuitive system to a new one. The newly created system, developed under Nette technology, allows users to work more efficiently and comfortably. The same requirements were placed on the administration that manages these users. The whole system includes a reward bonus program, which is based on modern marketing principles. The testing showed that about 86 % of users rate the new system more user-friendly and 80 % of users positively rate the clarity and usability of the system. The created system makes it possible to support the sale of tickets for any festival or event and to enable the public to participate in the preparations for the event.
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Festival of Defiance? "Majáles" in 50s and 60s of 20th century in Czechoslovakia.
Šťástka, Jan ; Himl, Pavel (advisor) ; Roubal, Petr (referee)
In this thesis based on research of historical sources I try to reconstruct the Prague festival of majales in 50s and 60s of 20th century and understand if they were truly meant as an act of defiance against the communist "régime" as some historians say. My point of view is base around the theory of Michail Bachtin and carnival as form of culturally creative force which act as form of social order negotiation. Worlds of play and laughter exist as a parallel to the official mundane world with their own different rules and they can be used as a form of social negotiation even in totalitarian or strongly conservative "régimes". Majales is a form of carnival that grants the transition into the world of play. Students in Czechoslovakia could use this possibility to negotiate about many otherwise taboo topics. Even if the worlds of play and mundane seem to be separated they influence each other in many ways and even the rules of mundane world can be changed through play and carnival. Students are also protected by their liminal status between being a child and an adult. Which grants them more rights than children but less duties than adults.
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Media reception of Allen Ginsberg may's visit in Prague 1965
Randuška, David ; Čeňková, Jana (advisor) ; Osvaldová, Barbora (referee)
Bachelor thesis "Media reception of Allen Ginsberg may's visit in Prague 1965" analyzes articles of the Czechoslovak and foreign periodicals, which react to the American beatnik's curious visit in Prague 1965. Author of the thesis first creates the biographical and literature context of the famous poet and briefly presents main protagonists of the "beat generation". The main part of a thesis consists of processing media reception and authentic visit of Allen Ginsberg. Author qualitative describes events from perspectives of witnesses, historians, also as contrasting perspective of StB agents, who wrote a final report of poet's visit in the Czechoslovakia. By the search retrieval, author searches thematic articles in the Czechoslovak official, exile, and foreign press. Analysis of examined material brings interesting differences between censored and unattached periodicals. Furthermore the thesis describes the effects of Ginsberg's visit to Czechoslovak culture, society and beat generation authors.
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Communication strategy of a specific event
Pixová, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of the Master thesis is to describe and evaluate the communication strategy of Budějovický Majáles for the year 2014. The first two chapters are describing theoretical terms from nonprofit sector and marketing. The practical part contains history of majáles in the Czech Republic and in České Budějovice, where the festival follows its origin and is noncommercial. Furthermore it describes the used communication tools and their timing. Last chapter contains results of a questionnaire, which was used as a source for further recommendation.
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